Friday, 15 May 2009

Cheque-book journalism

"Observing all this, few in bars and at breakfast tables are asking how The Daily Telegraph got hold of the revelations. But one day, a fascinating story will be written about how the entire, uncensored, expenses claims ended up in the hands of a newspaper. The data may well have been stolen, although that does not seem to matter right now.

It is not confirmed whether the newspaper paid for its information, but it is widely believed that it did, with guesses in a range of £60,000 to £150,000. Given that sales on Friday last week, the first day, were up 95,000, and ahead in days thereafter, the investment was probably sound. The Telegraph keeps about 60p to 65p of the 90p cover price, so every 100,000 extra copies is worth about £60,000, less the cost of printing."

From here

And while ITV cancels the South Bank Show, for budget reasons, they pay Cheryl Cole two million quid.

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